Founder
Branding, Case Study, Web Design
Brand identity for a Creative Agency in the sports industry.
Founder is a creative agency specialising in creative direction for the sports industry supplying big ideas and bold content for clients like EA Sports and the World Cup.
Loki was tasked with devising a visual identity that communicates the creative agency’s brand personality.
Loki elongated the stroke of the letter ‘N’ and used its form to create a dynamic icon, representing the feeling of movement and direction communicated in Founder’s work in the sports sector.
The brand identity has a stripped back, monochrome look and feel that is used across the Founder website and marketing materials.
