Founder is a creative agency specialising in creative direction for the sports industry supplying big ideas and bold content for clients like EA Sports and the World Cup.

Loki was tasked with devising a visual identity that communicates the creative agency’s brand personality.

Loki elongated the stroke of the letter ‘N’ and used its form to create a dynamic icon, representing  the feeling of movement and direction communicated in Founder’s work in the sports sector.

The brand identity has a stripped back, monochrome look and feel that is used across the Founder website and marketing materials.


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