Little Tree Agency

A modern rebrand for a boutique furniture manufacturer agency who represents a collection of strong, purposeful furniture brands known for outstanding design and performance.

Little Tree Agency worked with Loki to create a new brand identity that would express their purpose more accurately while keeping their business name that had a deep meaning for the founder.

Inspired by the business name, the brand identity is bright and energetic much like the agency owner’s personality and service. This gives the brand a fun, personable and authentic feel.

“When we decided to rebrand, we settled on Loki because they expressed genuine interest during our initial phone call, and when we had our first meeting it became clear that Paul and his team were not only skilled in the areas I needed expertise in, but that they would prioritize my small company’s needs with the same importance they give to all their clients. They dove right in to understand me, my business, what sets it apart, where it is and where it’s going. While they were busy with the design process, I grew increasingly worried that I gave them an impossible task. I began to doubt that anyone could come up with a serious yet fun, professional yet lively, bold yet non-obtrusive, proportionally scaled rebrand for a company called “Little Tree Agency”. Just when my doubt was paramount, I received a call from Loki: the branding was done and ready for reveal. I can honestly say I was floored by their work. The results were absolutely spot-on and beyond my wildest expectations. They were able to pull off an insurmountable task by achieving every single one of the brand objectives perfectly. Their work has inspired and excited me – I’m so proud of it that I immediately asked them to create new printed marketing collateral to go along with the refreshed online presence – in short, their rebranding made me want to spend more money! 😉
The experience of working with Loki has been exceptional. They have my trust, my respect, and my deepest thanks for reinventing my brand so perfectly.’

Erin Shilliday, Principle – Little Tree Agency


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