The Real Sausage Co.
Branding, Identity, Naming
A simply sausage brand with short ingredient lists.
A healthy sausage company with short ingredient lists and no nasty business!
Loki Creative was hired to name and create a brand identity for this proud Canadian family-owned sausage company making real Canadian sausages for your family. Perfect for families who are looking for a no-guilt fast, fresh meal at the end of a long day. A sure-fire dinner hit, no filler, no additives, no guilt.
A family business, Jowett Farms wanted their new product to have a friendly, personable approach while still coming across as a quality brand you can trust.
Our approach offers a simply irresistible brand identity with a strong personality that will shout from the shelf.
Playful illustrations based on the food product and a vivid colour palette portray the new brand identity.
