Branding
Tourism Ucluelet
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PartnerTourism Ucluelet
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Year2025
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What we didStrategy, Messaging & Brand Update
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Website
Made with
Our challenge
Ucluelet’s magic lies in its atmosphere—you don’t just visit, you feel it. It’s in the salty ocean air, the hum of the rainforest, and the call of seabirds at dawn. Waking up here, there’s an instant shift: a deep sense of connection to nature and to yourself.
Our challenge was to capture that intangible feeling and translate it into a brand that not only represents Ucluelet’s wild beauty but also reflects the heart and spirit of the community itself.
Our insight
To truly understand Ucluelet, we needed to experience it firsthand. We immersed ourselves in the place—meeting the people who live and work here, walking the rugged coastline, and listening to stories passed down through generations.
From its deep fishing heritage to its local businesses and rich Indigenous culture, we discovered a town that is as alive and dynamic as the landscape around it. This understanding shaped our vision: a brand rooted in authenticity, connection, and a sense of place.
Our answer
Back in the studio, we distilled these experiences into a refreshed brand identity. We introduced a visual language grounded in the landscape itself: stormy blues, lush greens, and warm earth tones that echo the surrounding forests and coastline.
The updated brand elements, colours, typography, and design system, capture the wild, untamed beauty of Ucluelet while feeling modern, inviting, and distinctly its own. The result is a brand that not only represents Ucluelet but embodies it, creating a lasting connection with both visitors and locals alike.
