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Social Media Management

Axis Insurance Organic Social

Partner

Axis Insurance
Year

2025
What we did

Brand Strategy Brand Identity Social Media Management
Website

Visit site

Made with

Loki partnered with Axis Insurance to develop a strategic social media program tailored to the insurance industry. Operating within a highly regulated environment, Axis Insurance needed a digital presence that could simplify complex insurance topics, maintain compliance and transparency, and strengthen its employer brand to attract top talent.

The results

1.1M+

People reached.

31.6K

Engagements in a year.

1000%

Increase in key events from organic social media.

62%

Increase in followers.

59%

Increase in organic social sessions on website.

Our approach

We developed a clarity-first content strategy grounded in compliance and powered by people. By simplifying complex B2B insurance coverage topics into digestible, relevant education, establishing structured review processes to navigate regulation, and spotlighting the experts behind the brand, we transformed Axis’s social channels into a platform that builds confidence with clients and positions the firm as a modern, trusted, and talent-forward industry leader.

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