Branding
Coastal Campfires
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PartnerSlo Coffee
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Year2024
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What we didNaming, Strategy & identity
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Website
Made with
Handcrafted in the Pacific Northwest, Coastal Campfires go wherever you go — from campsites and beaches to backyard patios and high-rise balconies — bringing the warmth of a real fire anytime, anywhere.
Our challenge
The challenge was to capture the feeling of connection, not just the spark of a flame. In an industry filled with technical outdoor brands and rugged imagery, Coastal Campfires needed to stand apart. It wasn’t selling adventure gear or survival tools; it was selling moments of stillness, stories shared, and the quiet warmth of a fire that can be taken anywhere.
Our insight
We realized Coastal Campfires wasn’t just creating a product; it was creating a setting for connection. The idea of “portable togetherness” became the foundation for the brand - a way to spark conversation, slow down, and share moments that matter, wherever you are.
Our answer
In a crowded outdoor-lifestyle market, most fire and camping brands emphasize ruggedness or adventure extremes. We created Coastal Campfires' brand identity with a softer, more evocative, and fun feel so it works from campsite to urban balcony. We also had to ensure the identity would translate across packaging, D2C, social media, and in-person experiences.
