Branding
Arrow Slocan
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PartnerArrow Slocan Tourism
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Year2025
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What we didStrategy, Messaging & Identity
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Website
Made with
Tucked in British Columbia’s interior, this quiet region offers more than escape—it offers perspective. We helped bring its story to life, inviting visitors to unplug, reflect, and reconnect with what really matters.
Our challenge
Tucked away in British Columbia’s rugged interior, Arrow Slocan is a region rich in natural beauty, cultural heritage, and restorative calm—but not enough people knew it existed. For many, it was just a name on a map—if that. The challenge was twofold: first, to raise awareness of the region, and second, to define a compelling identity that would attract visitors who are looking for more than just another place to visit. We needed to invite them into a state of mind.
Our insight
We live in a world where time feels scarce and life is lived on autopilot. The pressure to keep up leaves little room for perspective. The truth is, people aren’t just looking to get away—they’re looking to reconnect with what matters. But clarity requires space. Stillness. A reset. And that’s exactly what Arrow Slocan provides. With patchy cell reception, vast alpine valleys, and a quiet community spirit, the region itself encourages pause and reflection. It's not just off the beaten path—it's off the grid, on purpose.
Our answer
We positioned Arrow Slocan as more than a destination—it’s an invitation to shift your perspective. Our brand messaging centred on the idea that “a change of scene can inspire a change of direction.” Through evocative language, we painted a picture of the region as a sanctuary for the soul—where the distractions of modern life fall away and the big picture comes back into focus.
The visual identity leans into themes of clarity, solitude, and reconnection. Messaging reminded visitors that time is ours to reclaim, and Arrow Slocan is where we can choose to spend it wisely - on ourselves, not necessarily by ourselves.
By highlighting the intentional remoteness and soulful calm of the region, we turned what was once seen as a lack of awareness into a badge of honour. Arrow Slocan became a well-kept secret worth discovering - a place for those ready to reassess, recharge, and rediscover their direction.
