Merging the realms of eye care artistry with the nuances of fashion and opulence, we embarked on a meticulous journey to create a name, strategy, and brand identity that would flawlessly harmonize these diverse elements. Our exploration led us deep into the founder's vision, unearthing the very essence of their aspirations and inspirations.
To reframe the accepted standard of dry-eye treatment for a lifetime of specialized care, and to empower style-centric tastemakers with quality eyewear brands that transcend the mainstream. We discovered the vision for unparalleled care and wear fordiscerning eyes who choose to see the world differently.
We've crafted a simple design system of flexibility, harmonizing with our 'A Different Look' positioning. This fusion elegantly blends the artistry of eye care with the intricacies of fashion and opulence, creating a captivating synergy