The identity for Fazakas Gallery captures the spirit and work of the gallery in a mark that is contemporary and accessible, bold but complementary to artists’ work.

The identity reinforces the gallery’s position as a pioneering contemporary art gallery and also supports the mission of amplifying the work of Contemporary Indigenous artists.

The ellipse plays a big part in the integration of the kit of parts, as the founders name “Fazakas” originates from Hungary, meaning “potter”.

We were thoroughly impressed with the ability of Paul and his team to successfully distill the ethos of our gallery into a beautiful, unique brand identity that thoughtfully embodies who we are and what we do. 

They did an amazing job of taking the time to understand the complexities of the work that we do and help us to effectively convey those concepts. Given the unique nature of our business, we are not an easy company to dissect. Loki did a fantastic job of reaching the core of the gallery and portraying us with the utmost creativity, skill, and integrity.

LaTiesha Fazakas, Owner, Fazakas Gallery