Founder is a dynamic creative agency that specializes in providing innovative creative direction tailored to the sports industry. They offer visionary concepts and impactful content, catering to esteemed clients such as EA Sports and the FIFA World Cup.

The challenge

Loki was assigned the mission of crafting a visual identity that effectively conveys the brand personality of the creative agency.

Our insight

We extended the curvature of the letter 'N,' harnessing its distinctive form as the foundational element for a dynamic icon, representing  the feeling of movement and direction communicated in Founder’s work in the sports sector.

The answer

The brand identity of Founder adopts a minimalistic and simplified appearance, primarily characterized by a monochromatic color palette. This aesthetic choice is consistently applied throughout various facets of the company, including the design of their website and marketing materials.