Vancouver’s North Shore Craft Beer Week
Branding, Communications Design, Illustration, Social Media
Local craft beer festival
Local beers for an international audience
Vancouver’s North Shore Tourism Association created the first ever Vancouver’s North Shore Craft Beer Week in 2017. The North Shore has a rich history in brewing. Canada’s first ever micro-brewery was in fact opened in Horseshoe Bay, West Vancouver. Although no longer open, the shore is now home to many of B.C.’s outstanding craft breweries. A week of beer-focused activities was established to promote Vancouver’s North Shore as a premier craft beer destination.
Vancouver’s North Shore Tourism Association needed a unique design solution. The result was event branding that would appeal to craft beer lovers while representing the unique North Shore destination.
‘We approached Loki Creative to create a new brand identity for our very first craft beer week festival for Vancouver’s North Shore Tourism. Loki Creative took note of our brief and really listened to what we wanted to achieve, the results were above and beyond our expectations. We were really impressed with both their creativity and professional work ethic. We would highly recommend Loki Creative for future projects.’
Jennifer Belak, Executive Director of Vancouver’s North Shore Tourism