As a pioneering provider of cloud-based POS systems, Airpos wanted an identity that would place them firmly as a leader in the POS tech industry. Loki worked with the Airpos team to create a story and memorable logo graphic that would capture the company’s history, capture core values, communicate brand traits and connect with a generation that’s always connected.

The ‘Box Clever’ logo design reflects a forward thinking, modern and intelligent company. A multi-faceted mark makes reference to more than the initial 3D box view.

At further review, a hexagon shape touches on air molecule diagrams, playing on the company name and the use of the Cloud-based system. The mark is also made up of two chevron shapes. These two arrows represent the exchange in a commercial transaction that happens when using the Airpos POS system.

‘Our business was at a crucial stage in its development, as 2016 saw us exceed our growth expectations. Therefore, it was important that our brand refresh reflected our plans and showcased what we do and how we do it. The team at Loki have done an incredible job of defining and creating our new brand identity which is already having an impact on every part of our business.’

Marty Neil,  Airpos CEO