Tortoise & Blonde


Tortoise & Blonde is an NYC based, Italian made eyewear company. Loki partnered with them to create a new direction for their online and print communications. We worked with them to define communications campaigns that position Tortoise & Blonde as a trusted tastemaker.

We created in store signage, email marketing, digital graphics, print promotional materials, and social media strategy that highlighted their heritage manufacturing processes, and links with fellow trendsetters in fashion, music and art.

Through brand voice and persona development, Loki Creative created a strategic vision for the Tortoise & Blonde brand. The strategic vision was activated through a striking creative approach that enables Tortoise & Blonde to stand out amongst its competitors.

Through a range of visuals – bold photography, relatable video, and graphic content – we established a strong brand identity that’s memorable and features relatable and stylish visuals and language. Social content was used organically to establish credibility and promote the Tortoise & Blonde brand.

‘Loki Creative has been instrumental in taking our marketing materials to new levels, providing my company with innovative graphic design solutions to challenging communication issues. What we value about Loki are not only their ability to create attractive designs, but their assistance with messaging, tone, social media, and their genuine interest in our company.’

Evan Weisfeld – Founder & COO, Tortoise and Blonde


Copyright 2020 Loki Creative

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